5 Simple Tips To Get Your Website To The Top Of Google

People are more likely to visit your website if it appears at the top of the Google search results. The procedure of getting your website to rank well on Google, without having to pay Google any money to put you there, is known as search engine optimization (SEO). These organic search results are produced when someone types something into Google that is relative to your website. So how do you get your website to the top of Google? Here are 5 simple tips.

1. Your Keywords

Your keywords are the most important factor to help you get your website to the top of Google. These are the words that someone will type into Google when they are looking for information, products or service related to your online business. There is a high level of competition for basic one word keywords so if you use specific keyword phrases of two words or more you are more likely to get on the front page of Google.

2. Update Your Content On a Regular Basis

When someone types a word or phrase into Google, it will search its index and provide results with the most relevant web pages listed first. Google wants to deliver its users with the latest information. If your website content has not been kept up to date for months, it may be regarded as no longer relevant.

3. Use Keyword Descriptions On Your Images

Despite the fact that Google can't 'read' images, it can read the descriptions that you give the pictures, images and photographs on your website. An 'alt image tag' are the words that your website visitor sees when they move their cursor over an image on your website. Google can also read those words so ensure you label your images with your keyword.

4. Links To And From Your Website

The links that go to and from your website to other websites is seen bu Google as a sign of the reputation and value of the content on your website. To get your website to the top of Google you need to have links from quantity websites to your website. Also create links from your website to these reputable websites. Additionally, link to other pages in your website using a keyword as the anchor text. Anchor text are the highlighted words that when clicked, will link to a specific webpage.

5. Publish Content That People Will Find Useful

Even if your website does get to the top of Google, if somebody doesn't click on it, then you really have achieved nothing. Your website has to provide useful information for people to actually be able to read and understand. Ensure your meta deception text encourages people to click on your link. This is the line of text listed below the title of your page when it's listed on Google. Despite the fact that it does not help to get your website on the front page of Google, these words that could make the difference between somebody clicking or not.

Ola, Uber’s Archrival In India, Hires Ex-Infosys CFO

Indian ride-sharing company Ola boosted its efforts to beat Uber this month when it closed its $500 million Series F round, and, fresh off the heels of that news, it has confirmed the hiring of a new CFO.

Rajiv Bansal, a 21-year finance veteran who was formerly CFO at Indian IT giant Infosys, will join Ola in January 2016. Mitesh Shah, Ola’s current CFO, will make way by moving to a new role in charge of “strategic finance initiatives.”

Ola declined an interview with TechCrunch in relation to this appointment, and the company offered no comment when we asked whether we can interpret Bansal’s arrival as an indicator of its plans to go public.

Despite billions upon billions of investor cash flowing into taxi-app companies, there’s been no listing from a major industry player, though there is plenty of speculationaround when Uber will go public. That said, Didi Kuaidi — Uber’s main rival in China, which invested in Ola via that recent Series F — could go public in the U.S. in the coming two or three years, according to comments made from VP Stephen Zhu our TechCrunch Beijing event earlier this month.

So it’s unclear whether Ola’s new CFO is preparing to get the company’s house in order for a potential listing or a full-on acquisition — Didi Kuaidi also invested in Uber rivals Lyft and GrabTaxi in Southeast Asia, in a sign of its global ambitions — or whether Ola has reached the size at which greater financial diligence is simply a necessary part of business. (The company is currently valued at $5 billion, but heavy discounts and promotions to draw in users are likely to be contributing to a high burn rate.)

The only statement Ola provided was a fairly standard welcoming comment from CEO and co-founder Bhavish Aggarwal:

We are thrilled to welcome Rajiv onboard.. his experience of being at the helm of finance for one of India’s most respected companies will help us in adopting best practices and in realising our mission of building mobility for a billion people.

Note: The original version of this story has been updated to correct that this is not Ola’s first CFO.

How To Create An Account In Google Analytics

Google Analytics has become very much popular among the businesses that are on the look for tracking the traffic coming towards their website. It also helps them analyze how their website is performing among the website visitors. Thus this tool allows website owners to understand whether their website is providing the best experience for the website visitors or not.

Here is how an account can be created in Google Analytics.

Navigating to Google Analytics Website

• Type Google.com/analytics/ in the browser
• Click button denoted as 'Access Analytics'
• A new web page will be displayed that consists of a brief introduction of how the Analytics works
• Select the 'Sign Up' button for creating an account
• Users can either sign up with their own personal Google Account or can create a new Google account specifically for tracking the analytics data which users do not want to mix up with the personal Google account

Website or mobile app tracking

Navigate towards the top of the page and choose buttons that help you choose among either a website tracking or mobile app tracking.

Add account information

Users will have to provide some basic information to Google as a means to create a Google Analytics account.

These are the basic information that has to be provided.

• An account name has to be entered
• Navigate towards the 'Setting up your property' option and enter the website name and URL or app name
• Select the industry that suits your website and the business that you are dealing with and also choose the time zone

Additional Details

Other details that has to be included in creating an account include,

• Choose among the four data sharing options that can be enabled as well as disabled as per the user requirements
• Users will have to navigate towards an admin page where in users can get the tracking ID for their website or mobile app
• The implementation and changes in the analytics tags can be performed much easily using the Google Tag Manager website
• An account can be then created and a container can be added

Here is how a tag can be inserted within the websites using Google Analytics and help the website owners to start monitoring the results regarding how the website is performing among the site visitors.

Tag insertion in websites

• When a container is created, a tag would be displayed which has to be copied and has to be inserted in each of the web pages that needs to be tracked
• The source code will have to be opened in order to insert the tags
• The copied code can be then placed right below the opening <body> tag
• Navigate to the configuration page of the container and click the 'Add a new tag' link
• Choose 'Google Analytics' from the product list
• The tracking ID then has to be copied and pasted from the Google Analytics Admin page
• Choose a Trigger for the tag
• Click the 'Save Tag' button
• Click 'Publish Now' to send the tag towards website and activate it

You will receive analytic reports after 24 hours and thereby can start monitoring the results

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