If you laugh online, it's
probably with a "haha" or an emoji — at least, that's according to some
interesting data analysis from Facebook.
Intrigued by an article in The New Yorker,
Facebook decided to post the results of an in-depth look into how we laugh online.
The
four most commonly used online laughs — according to Facebook's data — are
"haha," an emoji, a variation of "hehe," followed by the
classic "lol." "Haha" was far and away the most common type
of online laugh, with 51.4% of the people in Facebook's dataset using some
variation of that e-laugh online.
IMAGE: FACEBOOK
The
research was limited to posts and comments on Facebook — importantly, not
messages sent through Facebook Messenger — and although the study examined
Facebook data from around the world, it was focused on English laughter and
emoji.
Facebook
breaks the data down to age, length of laugh (how long is your
"hahaha" or emoji), gender and even region. It found
women are more likely to laugh in
emoji than men
women are
more likely to laugh in emoji than men. Southern states like to "lol"
and coastal states like to "haha" or "hehe."
We
think it would be interesting to see this research expanded to non-English
regions. Wouldn't it be great to see the characters or phrases used in German,
French or Chinese to express laughter?
The entire study is
fascinating and worth a read.
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