What are some ways you play it
safe in business and what are they costing you? If it feels like your business is
"going nowhere" and you need to do something different, let's look at
some ways you might be "playing it safe" and ideas to break out of
that rut.
1) Have you been sticking with
the same target market without ever questioning your choice?
Perhaps you chose this target
market years, even decades ago. You have a lot of experience working with them,
but there is little or no challenge any more. In fact, you may find yourself
resenting certain aspects about your clients. It's like the boredom and
predictability many long-married couples experience. There are no surprises or
variety. If that's true, it's time to upgrade or revise your target market.
Look at adding a whole new market slice to your current market or exploring new
ways to serve. Start with examining any atypical clients you've had. When they
have been a pleasure to work with, these outliers may be the beginning of a new
market for you.
2) Have you been playing it
safe by offering the same services and products without revision or addition?
Maybe you're even actually
selling to an outdated market that no longer exists. Your market is looking for
new ideas. What can you do to update your offerings? Do you need to eliminate
some items and add new ones? Do you need to think about combining services or
combining products with services? What is the current market demanding and how
can you fulfill that need?
3) Are you playing it safe in
your marketing efforts?
Are you going to the same
networking events and talking to the same people and not wanting to move out of
that comfort zone? Are you sticking to the same old "tried and true"
marketing efforts-even though diminishing returns has made them a waste of
time? It's time to consider some new approaches, focus, and methods. Do you
need to explore some new networking venues? Does your website reflect favorably
on your business? Do you have marketing materials that effectively present your
business? What do you need to update, revise or revamp?
4) Have you developed cynical
attitudes towards prospects, the current economy or your target market?
Do you feel defeatist, so you
don't take any risks or don't go out of your way to win business? Have you
gotten sloppy about follow-up or customer service? Have you lost your sense of
caring about your clients? Look at the source of your irritation and negativity
and see what it suggests. Often this means you might consider
"firing" unpleasant clients or getting yourself an "attitude
adjustment". You may need to change unworkable circumstances or gain some
new and inspiring knowledge. Take action to correct the cause of your unhelpful
behavior. Don't let it continue.
5) Do you spend your time
rearranging the deck chairs?
Do you clean your office and
organize your pens and avoid working with customers or marketing to new areas?
Do you keep telling yourself that you can't get anything done because your
office is in a shambles? Do you spend your time on computer games, emails,
chats, ans surfing the net? Do you convince yourself that there wasn’t any real
work to do anyway? Do you believe that your activities could bring you business
down the road?
Get real about your motivations
and acknowledge that you're avoiding. Choose priority activities (marketing for
instance) and put your major efforts there. Consign the "time
wasting" stuff to "outside-work" hours.
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