Do you feel like you've spent all your enthusiasm on the audience you've
been serving with your bite size brilliance? Maybe you think you've said
everything you've got to say or that it's all been said before by you or by
your colleagues or by people you don't even know. Now what?
Your enthusiasm matters more than a lot of other prompts in what you are
doing. It's crucial to have a driving force of some kind woven into what you
share and how you share it. No matter how big a market you've identified and
how easy it is to access them, if they are not people you really truly want to
serve, the rest is moot.
When you are excited, it doesn't matter who else is saying what. Your
perspective, your experience, your zeal and passion set you apart from the
crowd. Plus the crowd you have been reaching is one tiny speck on the face of
the planet, even if you have followers that reach into the hundreds of
thousands of people.
So what's the magic here? It can be a small tweak, a tiny turn, a minor
modification that makes all the difference in the world - in a world that is
huge, that no one person can possibly access on their own in one lifetime.
Imagine this - you have information that is easily suited for elementary
school teachers. Many manufacturers, retailers, educational institutions, and
even religious organizations and other endless points of access can and do
reach those educators. However, you are not an elementary teacher by
profession, and have no first-hand experience of being one to anyone other than
your four-legged children. While your content is great and the audience is
huge, you are lukewarm about reaching out to that market of elementary
teachers.
Everything that you wrote for the self-care of elementary school
educators is completely valid and applicable for other professional people outside
the educational field - of either gender, single or coupled, of any age, parent
or not, teacher or not. And you have spent most of your adult life being a
professional person, so you do have personal experience that lets you
understand that from the inside out.
All of a sudden, by replacing one word in the title and maybe three
sentences that referenced students within the booklet, the information you
wrote, the products and services you developed take on a whole new life.
Everything for elementary teachers now becomes focused on reaching and
supporting professional people and the companies and groups who also want to
reach them.
You may be going to the same large-quantity prospects as you identified
before, entering through a different division of their business or with a
modified message. Instead of approaching a "big box" office supply
store to offer something unique to attract teachers to see the new classroom
supplies for the coming year, the conversation could be on attracting busy professionals
to test new productivity tools that help them accomplish more with less time
and enjoy a greater sense of accomplishment, offering your product as a gift
for coming into the store at certain times or making a purchase of certain (or
any) products.
ACTION - Notice who you
are drawn to based on your life experiences and overall interests. It is likely
that your bite size brilliance is already connected to those people in some
way. Even if you are in the general industry or profession that appeals to you,
you could increase your enthusiasm and your results with a small shift to a
specialty within that field.
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