Can Facebook Ads Drive Traffic to Your Blog?

Is your blog getting the traffic you've expected?

If not, we'll tell you how Facebook ads can help drive quality traffic to your blog.

The goal here is to find just the right marketing mix to enhance and build up your blog readership.

#1: Start with the Basics - Strategy

Remember that the focus is your blog. We are looking to help you drive traffic to your blog, not your Facebook presence. You know what your blog readers are coming to your blog for - your insights, videos, pictures, etc. - always keep it 'fresh', 'informative' and 'entertaining'.

Prioritize: Facebook ads should increase the click-through rate of Facebook visitors to your blog. Once they arrive, you have a number of options to track the success of your Ads.

#2: Building Up Your Blog's Social Media Presence with Ads

Facebook ads can do a number of different things. They can advertise a product, service or act as "brand builders".

Carefully targeted and tested Facebook ads should do both "brand-building reminders" to people who know you and also function as "attractors" - bringing over people who say something like "Gee, that looks interesting!"

In working with your Facebook Ads Manager and Power Editor, you can come up with a campaign (both budget and scope) to reach just that target audience which you've identified. Facebook can help you with campaign demographics such as location, job title, interests, household income, etc.

Are you a newbie to the world of paid advertising?

There is great potential in moving from 'free' to 'paid' social media content drivers.

Many of us are familiar with the success that comes from the use of Google AdWords marketing. Facebook ads work in the same way. How big is your potential audience? Are we talking hundreds, thousands or tens of thousands of potential readers and followers?

#3: The Value of Directly Uploaded Video Ads

YouTube is great and very popular but, in terms of advertising, we have found that directly uploaded videos (i.e. no hyperlink needed) are much more effective in driving traffic and visitors to a blog - your blog! Thus, if possible, try to produce and upload your own videos and use someone else's.

To support direct video uploads, Facebook has rolled out video Ad tools and special page features to bring even more visitors and fans to your blog.

When you upload a video to Facebook, you have the option to include a "call to action" link at the end of your video that lets your videos connect viewers to the web page of your choice.

Is it easy to use?

On your Facebook page, just click on "Photo/Video" and upload your video. After uploading, you just click on the "Add a Call to Action Link" that appears.

Select the button with the wording that works for you and type in the destination URL (you pick the webpage).

How does it work?

After someone watches your video on Facebook, a "CTA" button pops up. If the viewer clicks on it, they will be taken to the URL you specified in the "Add a Call to Action Link".

It Keeps Getting Better

In terms of personally evaluating your upcoming and ongoing ad campaign, we've found the linked Facebook questions and answers to be helpful.