Social media was once
considered to be only for teenagers or for those looking for romance and
relationships but that has changed dramatically in recent years. Facebook has
evolved as one of the most valuable assets to advertisers who are striving to
reach a particular niche audience.
Facebook is the largest and
most visited social network on the web today is.
Not only is it a popular
location for social interactions but also it is becoming a fiercely competitive
marketing tool. Many entrepreneurs are beginning to tap into this advantageous method
of generating leads and sales for their businesses. Research is showing that
the average Facebook user spends just over 6 hours a month on Facebook which is
double the amount of time of its closest competitor, Google. Over 50% of these
users are perusing Facebook from a mobile device which means that there are
more than 543 mobile users searching for goods and services while on-the-go.
Every day there are more than 3.2 billion items that are liked or commented
about on Facebook pages and that translates into a very powerful mode of
advertising for any business.
Advertising campaigns on
Facebook are providing up to a 5 fold return on any investment because of the
strategic targeting of the right audience. Consumers are becoming more aware of
brands and are recalling what they are seeing more than other online
advertising averages. Facebook advertising is the catalyst for more positive
conversations about businesses as well. More importantly, the 47% trust rate
for advertising on Facebook commands a respect and awareness of this tool that
can effectively be used to expand the bottom line.
When considering the most
efficient way to invest advertising dollars, you should include Facebook
advertising in your plan. You can connect to this exploding power to target new
business, to generate high quality leads, and to piggyback additional
advertising strategies, like word-of-mouth advertising, to more effectively
stretch your advertising monies. An entirely new world of possibilities will be
opened up to you with Facebook advertising.
Facebook advertisers are
permitted to geo-target an audience by country which allows the advertiser the
ability to limit or expand the message of their ad based on settings that are
selected. Most of the countries in the world are now Facebook friendly which
expands boundaries that once limited the sale of products to smaller areas and
locations.
One of the features of
advertising with Facebook is the advantage of keyword interest targeting. When
a user signs up for Facebook, they create a profile page that is based on their
interests, likes, and activities. When you create your ad for Facebook, you
have the option of searching and selecting keywords that are of interest to a
specific user. This will better target an audience that is already interested
in your ad before they even see it. As an example, let's say that you as an
advertiser are trying to reach people who are doing home remodeling projects.
When you type in the word home remodeling, a list of keywords will be pulled up
for you that are related to the profiles of users who listed home remodeling as
one of their interests. You can then choose any of these keywords in your ad to
reach those people who have these keywords in their profiles. You are targeting
an audience who is interested in your information and who will respond to your
ad.
Before you begin your
advertising campaign, it's important to clearly know who you want to target.
Customize your Facebook advertising to the target market so that this tool work
better for you and your company. Try to vary your approach so you can attract
different groups. 20 year olds will view your ad differently than a 40 years
old will even if they have the same need for your product. Appeal to your
potential client in a positive and attention-getting way. Be clear, concise,
and brief.
There are several ways to
advertise on Facebook; you can use these cost-effective ways to increase the
traffic to your website and generate more business and profits for you. The
first way to advertise on Facebook is to create a business profile so you can
interact with your list of "fans" whom you will persuade to become
clients. You can send out updates, news articles, special offers and
promotions, and discount information to the entire list; Facebook affords you
the ability to communicate instantly with a list of people who have already
indicated that they are interested in your products.
Another way that you can
advertise powerfully on Facebook is to buy an ad that is targeted toward a
segment of the user base. Each one of these users has an enormous amount of
information stored in their profiles. This information can be used to target
them based on a selected keyword or filter. Using this method will assure you
of reaching potential customers who are most likely to buy your product.
Word-of-mouth advertising has
been brought into the digital age with Facebook's beacon tool. News feeds let
users access each other's personal profiles and postings or comments. Facebook
allows businesses the ability to report a user's actions with the business
website and company to the user's friends. If a Facebook customer buys a
product from you or engages in discussion regarding their satisfaction with
your company, their interaction with you will be posted in the news feed which
will automatically create a referral system for your business. It's
word-of-mouth in cyberspace.
The first thing to consider as
you plan your Facebook ad strategy is your goal. Are you going to advertise
your product, expand the number of people who like your business page, inform
the Facebook community of your business and what you do, or are you simply
getting the attention of potential customers. As your goals become clearer,
begin to decide on the type of ad you will create; there are three types from
which you can choose.
Crafted ads target Facebook
users by filtering demographic information such as age, location, and gender.
These ads will be featured in the right hand column of Facebook pages. You can
create sponsored stories which interact with a Facebook fan's page with the
specific story. The ad will show up in the right hand column once the fan likes
your particular post. You can also select promoted posts which are more visible
in the posts on friends' pages and on their contacts' pages as well. One of the
most powerful aspects of Facebook advertising is the customer loyalty that you
will build. Create your own business Facebook page that will allow you to
directly interact with your clients. This will give a more personal touch to
your business and also will allow you to use word-of-mouth advertising that you
generate from your Facebook ads to spread the word in a cost-effective way.
Client satisfaction, customer service, and buyer protection are all tenets of a
marketing strategy that will work nicely for you and your Facebook advertising
campaign.
You can offer special
promotions, new products, or the latest trends with your product with your
Facebook ads to reach clients that are strategically targeted and already
interested in your product or service. This will provide up-dated information
to your clients and keep them better informed in a time-efficient way. Today's
consumers on are the go with busy schedules and demanding deadlines. These ads
will connect with them and solve their issues and concerns in a timely fashion.
Facebook ads are much more
flexible than other internet locations. You will be offered additional
character length for any ad descriptions that you might have. You can also
improve your flexibility with image-based ads that attract the visual buyer. If
someone participates in the Facebook community, then they are already proven to
be a visually stimulated consumer. Use images and photos of high quality and
that convey your message with the power of a thousand words. Your Facebook ads
will be more visible to an audience who is there to engage in obtaining
information as well as to create it themselves.
With the Facebook site itself
generating such a high rate of traffic on a daily basis, your ad has a much
better chance of being seen and having a positive effect. It will be seen a
multitude of times by a targeted audience who is already comfortable shopping
the online arena. Users visit the site many, many times a day and your ad will
be there to greet them as they login and begin to participate.
You are also allowed with your
Facebook ad to purchase space on a click-based or impression-based fee
structure. Using your budget and personal preferences, you can tailor your ad
campaign to meet the needs and goals of your business plan.
Because of the targeted nature
of Facebook, advertising on Facebook can be affordable for you company. You can
reach your targeted audience with your online campaign for a very reasonable
price. The selection of packages that you can select is extensive so that you
can reach as many users as your budget will allow you to.
The use of smart-phones has
skyrocketed in recent years and your ability to reach this high volume of
consumers is phenomenal. Access to these devices happens every second of every
day and you can tap into this gold mine of prospects. Your ads won't just be
limited to laptop and computer users; you will be expanding your potential
client base.
You will be offered a choice
between pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your
demographic clicks and responses will be an important first step. Begin by
starting a campaign that includes everyone and then, after a set number of
impressions, see who clicked on your ad and the responses that you received.
After some study and careful insights, you can then rewrite the ad to appeal
with that demographic audience in mind. You can then reset your campaign as a
CPC method. Finely segment your ad to appeal to different age groups, or sexes,
or relationship statuses. With this small touch, you will get more bang for
your advertising buck. Continually test and modify your presentation to foster
higher results with substantially lower costs.
With Facebook targeting, the
natural skew is toward a younger than average audience that is female.
Sometimes users mislead others by submitting incorrect data on profile pages.
This will cause misrepresentation of data and some of your ads will be seen by
users who are not interested by their very nature; you can only get a rough
estimate of the people who might see your ad. When initially targeting your ad
to an audience, you might begin with 10,000 people; 50% of them will log into
Facebook and see your ad. By choosing this number, you will keep your costs
under control and more efficiently modify it before you launch the ad to a
larger audience. Carefully select connections of people you know who trust you
and your business. This will give you a base circle of community with which to
begin your advertising campaigns.
Another important thing to consider
when you are creating your advertising strategy is to include additional
languages other than English. Inexpensive translators can be hired on some of
the work at home web locations to translate your copy for you. Many advertisers
neglect this segment of the population and lose many dollars in profit for this
lack of attention to detail. You can open up a new section of loyal clients
with just a simple effort of reaching them in a language in which they feel
comfortable purchasing.
Another powerful tenet of
advertising on Facebook is the low risk involved in using this format. You will
have full control of your advertising budget and it will be a good testing
ground for your ad. You can learn if your message is effective in communicating
to a potential buyer who you are, what you are offering, and how they can
purchase your product quickly and safely. You are free to modify your message
as needed and promote it to a better target. You can ascertain what works best
with a particular demographic and how to reach them with your message.
Especially if you have a fledgling business, you might want to use the high
power, lost cost approach of a Facebook ad.
If you are striving to target
your local audience, Facebook ads have been proved to be very effective. You
can inform local and regional clients about your business and have the
"friend" network assist you as well. Many local communities enjoy
supporting local businesses that give back to civic groups and Facebook can get
your ads to them quickly and efficiently. When you have a happy, satisfied
customer, they can tell the seven people in their social circle and those seven
people will tell seven of their closest friends and so the network will
distribute the message about you and your product. Testimonials serve to peak
the interest of clients ready to buy but who have just one more question. If
someone has purchased your product already, they can attest to its quality and
your excellent customer service. Facebook is being used in your area by all of
the local people who are just waiting to be approached by your ad. The appeal
of Facebook extends to everyday people; you don't have to be a computer genius
to take advantage of this advertising power.
By promoting your Facebook
business page through the ads you place on Facebook, you are guaranteed that
the people you are targeting with your ads already have a Facebook account. You
can be assured your ads are reaching the audiences most likely to buy from you
and the communication vehicle is at your disposal 24/7.
One of the most powerful
reasons of advertising on Facebook is the budget management that is available
to you. Thousands of dollars of advertising fees are not required upfront. So,
you don't have to have capital outlay at the onset of your advertising campaign.
Your budget can be as low as $1 per day if that is the option that you choose
to employ. Budgets can be changed daily or at any time and by any amount that
you wish. The measure performance tools available on Facebook advertising allow
you to see and test ad rotations and explore which are the most effective tools
for you. After you run your first ad, try changing a combination of the ad's
image, description, and title. You will measure the performance rate of your
campaigns by viewing the click-through rate which is the percentage of clicks
from the number of times it was viewed on Facebook. You will select the ad
which shows the highest click-through rate for you.
In a world of social media,
advertising can be an excellent way to reach customers. The users of Facebook
are very active; they log on daily sometimes multiple times. It provides a way
for you to reach customers with whom you might not have otherwise connected.
They are going to find your ad on a social media sight more rapidly than they would
your own blog or website.
The exposure you receive is a
very lucrative benefit to advertising on Facebook. The more customers who are
exposed to your product, the higher your profits can become. Facebook does an
excellent job of allowing all advertisers a multitude of targeting options that
include age, gender, interests, and relationship status. These targeting
filters will strategically develop an audience who is primed and ready to buy.
This is possibly the most beneficial tool of Facebook advertising.
In addition to an effective
list of potential clients, you will have all of the benefits of instant
results. In our fast-paced society of today, speed in purchasing is important.
A client will spend approximately 90 seconds looking at your ad before moving
on to something else. Quality images and representations of your product along
with concise and clear descriptions are dynamic tools to capture the attention
of the audience and cause the perusing to develop into purchasing. You can
attract many new customers in a single day and the profits can rise along with
those viewing your ads.
Before you even begin your
advertising campaign, you must set your budget and stick to it. There are
expensive options for you with Facebook advertising but you will have to
operate within your budget to obtain the success you are seeking. Use a common
sense approach with your newly acquired technological advertising to promote
your company and profits.
In addition, a Facebook ad will
provide you with a more personal platform of advertising. Research shows that
consumers are more likely to trust your ad especially if they see a link to a
Facebook friend. Your ad is placed in the right hand column and is a bit more
engaging than an ad they see randomly on a search engine. Even in the world of
internet marketing the handshake and confidence in a deal is important to make.
By personalizing your Facebook ad, it's like extending your hand across
cyberspace to reach out and seal the deal. This type of business advertisement
will foster good business relationships that ensure repeat business.
In effective advertising,
everything is a balance. You don't want to spend a lot of time reworking your
ads if they aren't accurately targeting the audience you need to be targeting.
Spend time tracking your progress and your effectiveness but don't forget to
interact and connect with potential and current clients. Follow through with
all of your strategies and the components of your plan to generate new
customers and increase your profits. A Facebook ad campaign will be an effort
that takes time and patience. Keep in mind that Facebook advertising is about
developing relationships and connecting with consumers not just selling them a
product immediately. This platform of marketing is still developing and using
these advertisements effectively will take research, study, and modifications
that better hone your ad for consumers to view.
Facebook has become a powerful
tool in the advertising world. The expanse of active users coupled with the
micro-targeting tools make this method of telling others about your product one
that will reap dramatic rewards for your bottom line. You will boost sales and
maximize profits at a cost-efficient way for your business. Your business will
be given the opportunity to build, improve, and maintain client relationships
which is a satisfying aspect of having your own business.
The clients with whom you
connect will provide you with feedback, encouragement, and testimonials that
can help you reach your goals and dreams as a successful entrepreneur. By using
the proper demographic, copy, and image, you will see your Facebook ad come to
life. Don't be afraid to try this new and unique method of advertising. It's a
fun and interesting way to reach an enormous audience with a few simple
guidelines that anyone can perform.
It's not rocket science but it
can provide you with an astronomical income that makes your business the
success you knew it could be.
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