Any business who wants to sell
more of their products or services should look into Craigslist advertising.. No
matter if the products are being sold through websites or brick and mortar
stores, Craigslist can still be very profitable. Except for job posting and
housing posting in some markets, advertising on Craigslist is free.
Because of
this there is little monetary risk in placing your advertisements and you can
experiment without worrying about the cost. The only thing you'll have to worry
about is agreeing to the Craigslist terms of service and following the specific
guidelines when posting.
A major reason for advertising
with Craigslist along with the free ads is the huge number of potential
customers you'll be able to reach. According to the Craigslist fact sheet they
get more than 9 billion page views per month and have ten million new images
each month. More than 30 million people including more than 25 million in the
US alone use Craigslist each month.
At present there are 450 Craigslist sites
in all 50 US states, and in over 50 countries. I have to say these kind of
figures really support the claim that Craigslist advertising is the biggest
bargain in the world.
With mind boggling figures like
Craigslist has, you would think any kind of ad you post would be a winner but
not so. You still have to have an attractive ad with a perceived good value in
a place where people are looking for it. If you don't you won't be successful
no matter how many people come to the site. The huge numbers are great but you
still need targeted traffic to be successful no matter what you're selling.
With as many different sites as they have you can pinpoint your ads to the
exact geographical site you want along with the exact category for your
product.
Marketers know that a small well targeted audience that is interested
in your product will make you more money than a huge audience who is not that
interested.
One of the keys to marketing to
your target customers on Craigslist is to place your ad in the best location on
the overall site. Craigslist has specific sections for different types of
business to advertise in. If you feel your ad should in more than one section
or area then you need to write another variation of your ad so you don't get
flagged.
Even if there is not a section
for your business or service you still have some options such as placing the ad
in the advertising section for small business. There is a chance that someone
doing a search in this area might find it, but a better option, if you can't
find a good category to advertise in, is to ask Craigslist to add your
category. They might accommodate you if they feel it warrants it. Having your
own category to your self for even a little while could turn out to be a real
winner for your business.
Advertising on Craigslist is
fantastic but spamming is not cool or is it tolerated. Do not under any
circumstances run the same ad on more than one category or in more than one
location. If you want to run more than one edition of the same ad you must
rewrite it so it doesn't appear to be spam to readers or the spam watchers on
Craigslist.
Spam may not only cause your potential customers to boycott your
ads if they see them all over the place, but you may get all your ads deleted
and even possibly be banned from advertising in the future. Play by the rules
set forth by Craigslist and you won't find a better advertising bargain
anywhere.
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