PayPal is without a doubt a
necessity when first starting out online, but how to set up a PayPal account
the right way, makes a difference in sales and your relationship with PayPal.
If you've been online for a
little while, then I'm sure you've heard of the FEARED PayPal freezes, holds
and limitations! In this PayPal series, I want to assist you in learning
how to set up PayPal the right way and some really great tips as well.
Tips For - How to Set up PayPal
Account
In this series of PayPal
Account Set Up Videos, I'm going to show you how to set up PayPal and
brand your PayPal. What PayPal calls creating Custom PayPal Pages.
This is a huge benefit for you and a benefit that many people don't know is
available to merchants.
So, what is a Custom PayPal Page?
When a customer clicks on your
buy now or add to cart button, they are taken to PayPal where they begin the
purchasing process. In most cases, the next page they see is the normal,
generic PayPal page. Nothing on it really looks like or tells the customer
they are still with YOU...other than some small text that has your business
name and some very small text in the description field that says what product
they are buying.
Now...if you didn't know how to
set up PayPal correctly, then the business name your customer sees during the
PayPal transaction may not be something they recognize or know. Like many
people, when you set up your PayPal Account, you may have given it a generic
name like OnlineInf0 LLC because you have several websites and sell several
different types of products.
Now your customer who is buying
shoes from your website named Mary's Shoes get's confused when during her
purchase she sees OnlineInf0 LLC on the PayPal Transaction Page. She
assumes she somehow clicked on a wrong link or somehow PayPal gave her the
wrong page. So, she closes out, tries again, get the same results, get's
even more aggravated and goes buys her shoes somewhere else.
Set up PayPal Wrong = Loss of
Sales
You've lost this sale and
potential many other sales because, you didn't know how to set up PayPal
correctly.
Setting up a PayPal account
correctly can keep you from losing sales and help you with the sale!
How to Set up PayPal Correctly
When you set up your PayPal
account, you need to create a Custom Payment Page that will become your
Primary Payment page. This is the page all of your customer will see when
they purchase any of your products. When you set up your Custom PayPal
Payment Page, you'll be able to add a logo and a header. This will make
your PayPal transaction page look very much like your website.
Now when a customer begins the
buying process, they arrive at a PayPal page that has the look and feel of your
website! This will keep your customer happy and feeling safe, knowing
they are at the right place.
Having a Custom Payment Page is
great, however, what do you do, when you have several websites and now your
customer buys an ebook from your Great Books website and the primary Custom
Page looks like Mary's Shoes?
You need to have more than one
Custom Page, but just learning how to set up PayPal correctly is tough enough
on it own. That's why I've created some great free tutorial videos you
can watch at my website.
Learn How to Set Up PayPal
Accounts Correctly and Profit!
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