If you have heard of YouTube
you will know it is a free online video storage site which lets you view video
content for free. More and more business owners are slowly discovering how YouTube
marketing is going to benefit their business.
YouTube was founded in 2005 by
Chad Hurley, Jawed Karim and Steve Chen who were ex PayPal employees. While at
PayPal they saw the power in simplifying a process and giving everyone a
solution.
Because YouTube has grown and
grown since 2005, you should really be using this in your marketing strategy.
In just three months YouTube went from having zero visitors to over four
million.
Today the number of visitors
continues to grow. Did you know that the average YouTube user will spend
between 15 and 25 minutes a day on the site?
Google bought YouTube for $1.65
billion in 2006. You have the power of the world's biggest search engine
teaming up with the biggest online video site. This gives the business owner considerable
YouTube marketing leverage.
In February 2011 YouTube had
490 million unique visitors each month from around the world. They accounted
can you believe for around 92 billion page views each month. These are
incredible figures. It is estimated that people spend around 2.9 billion hours
each month on YouTube.
YouTube grew bigger than sites
such as Craigslist, eBay, MySpace and Blogger.com. A diverse selection of
content is streamed from YouTube including concerts, TV clips, movies etc.
In the bad old days however
there was no way of sharing video content. The videos took ages to load and
tended to be long. You needed some kind of special program to run the videos.
This was never a pleasant experience for people and many turned off.
When YouTube came along it
changed everything for the better. You could finally embed videos in other
websites or watch the video in your chosen browser. Gone were the days of slow
loading video and jerky footage. We could finally watch in style and a
pleasurable experience for all was had.
What about the quality of
YouTube video. The picture and sound quality is down to the creator of the
video, but the general playback quality of the video on YouTube is very good.
There is little lag and the video starts immediately. You can pause, fast
forward or rewind the video.
How Does This Apply to Internet
Marketing?
Video online is rapidly growing
and seems to be getting bigger and bigger. It is time you were creating your
own YouTube marketing strategy in order to promote your business or products.
Think about how you can best use video in your business.
You can use YouTube advertising
to spread your message and drive traffic back to your website. Have you thought
of all the sales you could be getting with your YouTube marketing videos?
What about all the subscribers
that could come your way from YouTube traffic. The more subscribers can mean
more profit for your business. You need to start using online video today.
Internet marketing YouTube
traffic will result when you create some videos of your product or service.
Video marketing is not expensive and YouTube hosting is free. This is not the
case with some other sites however and they could burn a pretty hole in your
wallet. Not want you want at all when trying to keep costs down in these tricky
economic times.
Are you starting to see why
getting involved with YouTube marketing will actually be beneficial to your
business?
Generally it is easier to rank
a video than say a website or blog. The more people that look at your video on
YouTube, the more visitors you will get back to your website. As more people
view your video it will move further up the rankings also.
You will need some special
YouTube marketing software to create your video content. Obviously you will
need some kind of video camera. Yes you can use your smartphone or even one of
the small Flip type cameras. However, for better quality a camcorder is always
my preference.
If your video becomes popular
then you can earn some revenue from this as part of the Google/YouTube revenue
program.
Text sales pages into video
content
Whenever I am faced with a long
sales page I tend to scroll to the end of it pretty quickly. There is just too
much to read and most of it is just not interesting enough. It would be much
better to use one of the best kept YouTube marketing secrets and that is to
convert the text sales page into a video sales page.
Moving content engages better
with the viewer. Nobody likes to read so much text, but if you have a voice in
the background or even a demonstration of the product you are promoting then
you are giving out a great visual experience.
People are naturally visual
people, having grown up with the cinema and television. We love to watch video
content so do not be afraid to create videos.
Video testimonials
Have you ever received feedback
in written form for any of your services? If so then go and dig these out
because you can turn them into video testimonials. You show the text on screen
and speak out loud the testimonial. This could be added of course to your video
sales page.
Video articles
Do you publish articles or any
kind of written content? Again this is a great candidate for YouTube marketing
video content. Turn those dry text articles into video articles and get them
loaded up onto YouTube.
Presentations
Ever given a presentation to an
audience? Well now is the time to take the video camera out and film your next
one. You can load this footage onto YouTube of course as part of your YouTube advertising strategy,
but why not package it up into a product also. You can sell this on your
website or on a DVD.
Conclusion
You need to imagine how a
YouTube marketing video strategy is going to benefit your business. Do you
really want your competitors to get ahead? Try turning those dry text based
sales pages or articles into online video content and watch your profits climb.
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