We can use YouTube for watching
video clips or even whole movies now. We can also create something called
'Infomercials' and load them onto YouTube. These can be used as a YouTube
promotion marketing strategy for your product or service.
But first let's look at how
YouTube currently stands in the online world. Recently YouTube, which was
bought by Google for $1.65 billion in 2006, was said to be streaming 4 billion
online videos every day. In early 2012 this was seen as a 25% increase in the
past eight months.
This increase comes at a good
time because more and more people are watching video on their televisions and
smartphones. Google is pushing this new way of viewing by providing great
content.
YouTube figures show that
around 60 hours of video is uploaded to the site every minute. That is an
incredible statistic, unimaginable a few years ago and one you can exploit with
YouTube promotion of your products. YouTube streams around 4 billion videos globally
a day, but only around 3 billion of them are actually monetised each week.
Video checklist
It is easy to be sceptical
about anything and I understand if you may be wondering does YouTube promotion
work? The truth is it does, but you need to create a video that has great
content first.
Before creating a video of any
kind you need to have some kind of action plan or a video checklist. Do you
know what your subject material is? If you intend to speak or narrate then you
will need some kind of script at hand, unless you are totally confident of
making it up as you go along.
One thing you do not want to
happen in your YouTube video promotion is to pause when you don't know what to
say next or even mumble your way through the whole production.
Plan out what you intend to say
and rehearse it prior to actually recording. Try to speak clearly and
confidently. You want to come across as someone knowledgeable about the subject
material you are conveying.
Shoot a few rehearsal videos
and watch it back. Are you happy with your vocal tone and clarity? Is there any
background noise? You don't want noise from traffic or worse still, the camera
motor. If you can get a second opinion then do that before shooting the actual
video.
Creating the video
Now it is time to get going on
your YouTube video promotion work and get your video camera ready. for the
actual filming. If you do not have one of these then does your phone take good
video?
If you want to show yourself to
viewers then you will need a video camera of some kind. Look at all your
options and test out all of them. You may find your humble phone gives you the
results you need. As you make more sales you can invest in better equipment.
If you do not have a video
camera of any kind for YouTube promotion then all you would need to do is
incorporate photos of the product within the video itself. Create a slideshow
using PowerPoint or a similar tool, bring the photos into it and then narrate
your text. Talk about any benefits and features that the product has.
You will find examples of
infomercials on the web. If you need to know how content should look then do a
quick Google search for infomercials. Also search for video podcasts.
Add a title in your
infomercials and start off with a cheerful greeting. A good intro is important
in your YouTube promotion strategy as this is what will hook the viewer in
initially.
Try to end the video well also.
You need to thank people for taking the time to watch your video. Add a call to
action and provide your website link so that people know how to contact you.
Packages such as Windows Movie Maker are free and can create some nice titles
and animation for your video.
Of course the most important
part of the video is the actual body. This is where you will engage the viewer
and keep them watching. You have to make it good otherwise the viewer may click
elsewhere.
Try not to sound boring in the
video and keep the length to two minutes. Engage the viewer and speak with a
clear voice at all times. Bu doing this you will be well on your way to having
a YouTube promotion video to be proud of.
If someone likes your video
they could turn into a customer. You want people to click back to your website
to see what products or services you can offer them.
Ensure that you talk about what
your product can do for them and how it is going to solve their pressing
problems.
You can use Infomercials nicely
for tutorial videos also. Why not put them onto your blog and use YouTube
promotion to emphasise what people are going to gain from your tutorials. Make
a quick clip of your tutorial and insert your website link to tempt them.
For anyone looking for a job,
you will find creating an infomercial that promotes you is going to be very
beneficial. Mention your skills, experience and qualifications. What this is in
effect is, is a video resume and you can also state what kind of job you would
like. The potential here for YouTube promotion is enormous.
YouTube marketing
When you are happy with the
final video it is time to put it somewhere where people can access it. The best
place in my opinion is YouTube for two reasons.
Firstly because it gets
billions of viewers globally each day, it can only be of benefit to you.
Imagine the amount of YouTube
traffic you
could be getting as a result of many people watching your video. This
represents great exposure for your product, service or business.
Secondly, you want to keep
YouTube promotion costs low, or as low as you can. So what is the YouTube
promotion cost you may be asking yourself? The great thing about YouTube is
that it is free to upload and host your video. Yes the beauty is that your
videos are getting free YouTube promotion and exposure.
If you are intending to add
more than one video onto YouTube then it is worth setting up your own channel.
This will allow you to centralise your videos and brand yourself. You can
customise the look of your channel if you so wish to help with any YouTube
promotion, although this is not necessary.
Before you upload your video
ensure that the name you give to the video file has your chosen keyword
somewhere in it. Also add your keyword to the title and description once it is
uploaded. This helps to optimise the video for the search engines and enables people
to find it.
Conclusion
Your business, whether large or
small, needs YouTube promotion as part of its marketing strategy. The more
people that watch your video the more likely you are to make sales. Add video
to your marketing today and see how it can benefit you.
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